In 2019, if you are a business or organization of any kind that wants to be heard in the world, refocusing on the content you put out on Facebook, Twitter, Instagram, and whatever else has the market’s attention at the time, is a huge factor.
And if you have paid media dirhams, even just spending 360–500 AED a week on the amplification of your Instagram and Facebook video content, it can make your content explode.
No amount of paid media is going to turn bad creative into good content. It’s the same way that no amount of VC money is going to save a bad product. That’s why you need to invest in the long-game of improving your brand’s content (and you do that by creating a lot of it).
If you’re a small business, you want to focus on spending your time, money, and effort on creating great content (and a lot of it). You should be spending 30,000 AED a year on creating quality content and only another 12,000 AED on paid amplification — not the other way around.
The biggest thing people don’t understand is that quality content is so important to marketing to anyone under the age of 40 right now.
Anyone in that demographic discovers a business for the first time by either: Google searching or finding their content on social media.
If you are not crushing it and focusing on the content that you put out on the most important social platforms, you’re going to become mute and obsolete in the modern day of doing business.
Come alive, let us give your company an identity online!